Instruction and Tuition

As amateurs, whether high or low handicappers, we could all use some helpful guidance from our friendly professionals.


The Professionals at Cherry Lodge offer a variety of tuition options ranging from a “Mini Package” that consists of an on-course assessment with an immediate follow-up session to the basics of a quick thirty-minute checkup.  With the addition of video analysis, radar technology, Flightscope and the latest DNA shaft analyser, every lesson will provide the pupil with accurate feedback and structured practice drills.

Sam’s philosophy is simple, everyone is treated as an individual. “Everyone has their own way of doing things, yet we all have one thing in common....... We desire the ability to be more consistent. My aim is to help everyone find their way of repeating a movement.” 


Sam believes that golfers retain information better using a combination of verbal, visual and physical instructional techniques and will always use a range of modern equipment (video analysis, launch monitors, Flightscope) to assist in providing the vital feedback necessary for effective learning. 

Sam and his assistants, have created a relaxed, enjoyable retail environment that caters for the needs of every customer. 

Sam and his team also offer a custom fitting service for Callaway, Taylor Made and Yonex with a selection of other big brands just around the corner.  With the advantage of a little buying power and being a member of TGI Golf, the leading buying group in Europe, James is able to offer excellent value for money to every customer to the shop.


Cherry Lodge Golf Club, Jail Lane, Biggin Hill, Kent, TN16 3AX

Telephone: 01959 572 250
Professional: 01959 572 989
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